What can be done is to make the conversion rate of any mode reach the level that can offset the cost under the premise of controlling the cost, that is, to ensure a executive email list reasonable ROI. A k12 online school has done a good job in this regard. It launched free activities on its official account on a large scale and directly diverted traffic to the group. It converted low-priced classes through a lighter operation model (such as live lectures), and then used low-priced classes executive email list to transfer high-priced classes. , it is said that the cost of acquiring customers is very low. It can be seen that ensuring a reasonable.
ROI requires a complete set of conversion strategies, not only considering the business itself such as form, price, service, but also the conversion process, execution executive email list details, staffing, etc. If these can be done well, the drainage is basically necessary. can succeed. Summarize This article briefly summarizes the three major drainage modes of online education, namely paid drainage, platform drainage and fission drainage, and also proposes four golden rules for drainage, namely precise user positioning, clear user pain executive email list points, reduction of behavioral costs, and reasonable control of ROI. The above is only a personal opinion, not completely correct, and drainage is a big project.
There are many direct and in-depth details of each channel and each strategy, which will not be discussed here due to space. It is hoped that this article can help online executive email list education peers to find a suitable drainage direction and achieve user growth in today's traffic anxiety. Wild Dugu bacteria, personal WeChat: solitude900; public account: wild operation community (id: dugu9bubai), senior operation of a well-known K12 company, everyone is an annual columnist for product managers. Fission researcher, veteran operator, and online education executive email list observer. This article was originally published on everyone is a product manager, and reprinting is prohibited without permission.