In my opinion, this is also the reason why Alipay changed the way of Wufu cards this year, allowing more than a thousand merchants and institutions to distribute Fu cards together. In the 2022 version of the Wufu game, in addition to the traditional ways of sweeping blessings, writing blessings, and Ant Forest, users can also obtain blessing cards through the Alipay program or app of the merchant organization, the life account of the merchant organization in the life channel, or even scan small Shop red envelope code to get Fu card. According to the feedback from netizens, the reason why it was possible to collect all 5 types of Fu cards in just one day was due to the small program of this merchant organization.
In other words, these corporate service accounts rooted in Alipay are likely to be the focus of Alipay's future development. Different from telemarketing list the strong WeChat official account and mini program, Alipay's life account and mini program have a natural disadvantage - Alipay's product positioning. No matter how Alipay changes its brand positioning, in the perception of general users, Alipay is a payment tool. This was the case when it was just launched, when it was promoted socially in 2014, and it was also true when it developed small programs in 2019. Although this inherent payment attribute weakens the Alipay life account in the non-payment application scenarios, it makes the business Alipay life account more authoritative.
From this perspective, whether it is a life account or an Alipay applet, it is essentially an extension of Alipay’s offline payment. The purpose of the launch is more to allow merchants and institutions to bypass other social media and directly contact consumers. Allowing users to scan the shop’s red envelope code to get Fuka is also for the same purpose. With the expansion of WeChat ecosystem, Alipay is no longer the only solution for micropayment. Especially in the "highlight moment" of WeChat red envelopes in the New Year, more and more users choose to use WeChat to issue New Year's red envelopes, and the traditional application scenario of Alipay, the offline micropayment, will become the accumulation of small amount of money. The end of WeChat change. telemarketing list.